Yu Yureka – Micromax’s new brand of smartphones
Micromax’s new brand of smartphones is Yu and it is off to a great start in spite of the critics of the firm. The well known Yu Yureka smartphone which comes with great specifications at jaw dropping price is up for registration from Friday exclusively on Amazon.com. But there seems to be a slight delay due to the problem in registration. Although the firm revealed that 13th of January, 2015 will be the official launch date for Yu Yureka.
The customers who tried to register Yu Yreka took it to major social media to show their frustration about the registration process which was confusing between the register button and subscribe button and also the mechanism was not working properly.
There was this promotional image for Yu Yureka which said users can register till December 25, 2015 for those who wanted to get the early offer of a free leather cover (only if users purchased the smartphone on 13th January, 2015).
Yu’s official twitter page has also confirmed that registration is closed and promised to return back shortly. Then about after an hour the registration process was back online.
— YU (@YUplaygod) December 19, 2014
With the flaw in the registration process many compared it with Xiaomi’s flash sales since users kept calling about the closure of registration window for Yu Yureka in minutes. But Xiaomi’s smartphones went out of stock in minutes but not the registrations.
Yu Yureka carries a price tag of Rs. 8,999 and comes with some great specifications given the price. It supports dual SIM facility along with 4G LTE connectivity and will run on Android 4.4.4 KitKat with Cyanogen OS 11 interface. Yu Yureka sports 5.5 inch high definition IPS display screen with Gorilla Glass 3 for protection. It has resolution of 720 x 1280 pixels.
This latest smartphone is powered by Qualcomm’s Snapdragon 615 chipset with octa core processor at clock speed of 1.5 GHz and it is a 64 bit based architecture. Yu Yureka features Adreno 405 graphics chipset coupled with 2 GB of RAM.
Yu Yureka comes with 13 MP camera on back with Sony Exmor CMOS sensor with LED flash and 5 MP front camera. The new smartphone comes 16 Gb of internal storage space which can be extended using external micro SD card up to 32 GB. Yureka packs 2500 mAh lithium polymer battery.