Is WordPress Suitable For An E-Commerce Website?
Over the years, many blogging websites have come and gone but WordPress seems like it is here to stay. Since its establishment in 2003, WordPress has gone from being a generic blogging site to a full-on platform for open source web development.
It’s easy-to-use and user-friendly interface helps to make websites and blogs quickly and without much hassle. There are many advantages of using the WordPress platform to make an E-commerce website, one of the fastest growing sectors of the internet. Here are a few of them:
Open-Ended And Multipurpose (Common + Blog + E-Commerce Website)
WordPress may have started life as a blogging site but it has evolved a lot over the years. Now, one can make almost any kind of content based website using WordPress. Thus, your E-commerce website can be open-ended and serve multiple purposes.
Hence, apart from shopping, you can use your website for blogs, corporate pages, and portfolios. This is a feature that one cannot find on conventional E-commerce website platforms like Magneto, Shopify, and OpenCart as they are only made for specific purposes.
Endless Personalization Using Plug-ins
Due to the support of thousands of plug-ins, one is able to customize and maintain the website in an efficient manner. There exist many E-commerce specific plug-ins for WordPress that help to make the website function more smoothly and seamlessly.
These plug-ins also help to increase the website’s compatibility, make it easier to add content to the website and update it in real time. Besides plugins, there are lots of themes at your disposal which help give a unique touch to the website.
Links To Diverse Payment Gateways
WP E-Commerce has several payment gateways such as PayPal, Chronopay and Google Checkout which come pre-installed. You can also use manual payment for transactions involving money or cash orders. If the payment option is not included, you may opt to use eWay and Authorize.net.
You can protect your business as well as your clients’ purchase information using SSL and other plug-ins which improves customer confidence. WP E-Commerce also has built-in calculators for calculating various costs and shipping rates. Plus, it has links to the shippers to maintain effective communication.
Thus, WordPress is an ideal platform for hosting an E-commerce website. It gives the host complete control over the website. WordPress provides endless ways to customize the user experience due to plug-ins and themes.
It remains robust and provides the necessary functionality for an E-commerce website.It is also very easy to update and maintain and outperforms the competition due to its simplicity, maintainability, and practicality.