Why Minimal Design Is Better?
Every new website you see, a designer is turning towards minimal design. This presents a refreshing take on the style, space, and topography. But this is not a new trend.
Designers have been playing around with minimal designs since the inception of designing. And it is a style that is always classic. Let’s take a look at why minimal design is better for your new project.
Content Is Emphasized
Minimal UI allows designers and developers to place their emphasis on the main part of a website – the content. Content promotes good UX and the user gets more control and easy access to the website.
“Good design is obvious, great design is transparent”
– Joe Sparano, Design Lecturer
If you are creating or updating a website, it is important that you work with the recent trends. As discussed in one of the earlier articles, it is imperative that you have a responsive website.
A design which is not only optimized for multiple device viewing but also, at the very least runs multiple designs side by side, goes a long way towards attracting customers.
Hence, a website with minimal design and more content will usually adapt more smoothly and efficiently to different screen sizes than a website with more complex design elements.
Pages Load Faster.
With speed being the main demand of today’s generation, minimalism adds its own value while contributing to the speed of the website. When there are fewer complex elements on a page, automatically, it will load quicker.
This means lower bounce rates, engaging content, better UX, and the visitors keep exploring your website and engaging with your brand. This, when added with responsiveness, provides a superlative experience to the mobile users which make up the large part of the internet community.
In designing, trends change very quickly and hence a design based on the trends of a time, may very well age faster than a more minimal design.
Emphasis on the content makes it easier to update and hence increases maintainability. The user finds new content more frequently and improves those all-important return visit rates.
These were only a few of the many pros and advantages of minimal design. Obviously, like all other design trends, minimalism is not for everyone. Some project just wouldn’t work well with a minimalist design.
On the other hand, some projects might boost their business after shifting to minimal designs.
A minimalist design idea, at least in the early stages of a project, will definitely prove valuable for just about everyone.
With minimalism, the core aspects of the product, service, or whatever is being designed, are brought into focus and hence can be utilized to help increase conversion rates, user flows and brand messaging.